Best Email App for Mac 2021: Navigating Apple's Mail Privacy Protection

In recent times, the world of email marketing has witnessed significant changes with the introduction of Apple's Mail Privacy Protection (MPP). This feature prevents email marketers from collecting information about recipients using invisible pixels. As a result, many are wondering how this change will impact their email marketing strategies. In this article, we'll delve into the details of MPP and what it means for you as an email marketer.

Prior to the introduction of MPP, data from emails was loaded only when recipients opened them and downloaded images. This process allowed email providers to track device usage, location, and other online activities linked to that device. With MPP, users of Apple's Mail app can mask information about when and where they open an email, what device they use, and any other online activity linked to that device.

Mail Privacy Protection is a feature announced by Apple in June 2021, which prevents email marketers from using invisible pixels to collect data from recipients. In essence, MPP gives users of Apple's Mail app the option to hide whether or not they open marketing emails.

As an email marketer, you're likely wondering how many people on your list will use MPP and when it went into effect. The answer is that it began with iOS 15 and September 20th, 2021. While this change may seem daunting, there's good news: fundamentally, nothing has changed about what makes email the most effective form of marketing.

Despite these changes, there are steps you can take to ensure your emails continue driving valuable results. Here are six ways to guarantee effective email marketing in the age of MPP:

• for more information on how to drive results through email marketing with Apple's privacy changes

Additionally, here are five key points to keep in mind about how MPP impacts email marketing:

• for a breakdown of Apple's recent privacy changes and their impact on email marketing

In conclusion, while there may be some initial challenges adjusting to MPP, the best email apps for Mac 2021 have adapted to these changes. By understanding what MPP means for your email marketing strategy and taking proactive steps to ensure your emails continue driving results, you can navigate this new landscape with confidence.

Best email app for mac 2021